What is the Republican message -

1. Lower taxes at the top margin;
2. Deregulate, particularly extractive industries;
3. End the freedom of working people to organize in their economic interest;
4. End economic protections for working people (medicare, medicaid, social security, wage protections);
5. Put poor children to work at the cost of jobs for working people who are supporting families.

And, don't forget - it's good for the rich to organize into corporations, but bad if everybody else to organize into unions.